Founders Federal Credit Union and the University of South Carolina Athletics Department announced a 5-year partnership awarding naming rights of The Zone at Williams-Brice Stadium to Founders Federal Credit Union.

The Zone will now officially become Founders Zone.

Founders is the first naming partner to be associated with The Zone. The partnership includes naming rights and other partnership benefits for Founders.

“This partnership strengthens our commitment to the university, community and our market area in Columbia. Relax ... welcome to Founders Zone,” said Founders President and CEO Bruce Brumfield.

The Founders Zone continues a partnership between Founders and USC Athletics that began with the naming of Founders Park baseball stadium in October 2015. At the time of the naming announcement, it was one of only three on-campus college baseball stadiums that had corporate naming rights.

“We value our partnership with Founders Federal Credit Union and the commitment they have made to Gamecock Athletics,” said USC Athletics Director Ray Tanner. “Founders is a great friend to Gamecock Athletics.”

Founders Zone Details

  • Built in 1995
  • 11,000 square feet of climate-controlled space
  • Premium seating area with just over 1,500 seats
  • Spans the south end zone between the lower and upper levels
  • Amenities include outdoor, covered seating, indoor television monitors, inclusive catering, individual lockers for storing beverages and personal belongings
  • Direct access via elevator and escalator

Founders Federal Credit Union
The credit union, one of the largest and most innovative in the nation, was founded in 1950 in Fort Mill, South Carolina to provide financial services to the employees of Springs Industries, Inc. Founders serves over 222,000 members and has more than 30 locations. The credit union has over $2.6 billion in assets.